A few days ago, I came across a $10 off coupon for FTD. I got online and looked into buying some Valentine flowers for my mom and aunt who live in another city. In case you haven’t looked at these online florist things, you can either buy something that they ship in a box via FedX from a big warehouse somewhere else or you can buy something that will be delivered by a local florist. I’m all about supporting local business so I was looking at the local delivery option. Let’s just say the price differential was shocking.
Overnight, I got to feeling guilty for being a cheapskate so I called my local florist the next morning and set about ordering the flowers. I told her I wanted to spend about $35 for the flowers and I knew there would be a wire fee. She told me I had to spend at least $50 plus the wire fee. So I told her never mind and hung up.
I went back to FTD online, searched out an online coupon and got a cut arrangement with a vase and a box of chocolates delivered by FedX for less than $50. I’m all for supporting the little guy but I’m not willing to get taken to the cleaners. If local florists intend to compete with FTD and these other big guys, they are going to have to try harder than this.